Tucked behind the bustling thoroughfare of Piccadilly, known to Londoners and tourists alike is a quiet haven of calm where some of Britain’s most exclusive artisan manufacturers and retailers have their premises.
The main draw in this area is Fortnum & Mason and The Royal Academy, but step one road back and you step back in time, to an era of handmade and bespoke clothing and accoutrements and scents that were often personalised too. Many of these retailers carry Royal Warrants, your guarantee of the very best quality and the history that goes with it.
This part of London is one of the oldest continuously residential and retail areas, dating back to the mid seventeenth century when Charles II allowed an area near St James’s Palace to be developed, by the entrepreneur Henry Jermyn. In keeping with the proximity to royalty, the houses were fine, as were the shops.
These days, to purchase the very finest products and with an unparalleled experience, go to Floris, Taylor’s, Trumpers and Paxton & Whitfield and feel how old London aristocracy must have lived. After your shopping, take in one of the finest Victorian pubs in London, The Red Lion and marvel at the wonderful acid etched mirrors and glass, another indication of the esteem in which this area has always been held.