Seeing Pink: The Colour of Now

30th April 2019

Since the media coined the term ‘Millennial Pink’ it’s hard not to notice that pink is everywhere at the moment. Some say it started when Wes Anderson’s Grand Budapest Hotel made its debut in 2014, featuring a beautiful pink hotel, and London then saw the opening of Sketch’s famous pink room (The Gallery) a few months after the film’s release. Designed by Iranian born artist India Mahdavi, The Gallery at Sketch is now said to be the most Instagrammed restaurant in London, and it’s easy to see why. Two years after the launch of The Gallery, Pantone named ‘Rose Quartz’ it’s colour of the year, describing it as a “persuasive yet gentle tone that conveys compassion and a sense of composure”. After such a huge explosion of pink in the press, the idiom Millennial Pink was conceived by the media later that same year, in 2016.

The Gallery at Sketch in London

Last year we saw the heavily anticipated launch of exclusive London members club Annabel’s new interior, designed by the world famous Martin Brudnzksi. One of its most celebrated rooms is the fabulous pink ladies powder room, another Instagram favourite.

Annabel’s Bathroom, designed by Martin Brudnizki

This year Roberto Cavalli Home Interiors have released their 5th collection – ‘Glam Extravaganza’, and it sees a return of some of their most iconic materials and fabrics. A huge focus of this years collection is the colour pink, which sits with ivory white, military green and gray, in amongst the classic animal and camouflage prints.

Roberto Cavalli Home Interiors 2019
Roberto Cavalli Home Interiors 2019

As we are seeing more and more pink in 2019, it looks like this trend is here to stay. Pink represents love, romance, consideration and kindness, which might be a clue as to why everyone has been so eager to embrace it, in these tumultuous and fraught times we are living in. Aside from its symbolism, it is an attractive and warm colour which can bring a more playful tone to any design. Gone are the days when this was just a colour for little girls, pink is now fast becoming a universal colour at the forefront of the design world, and we urge you to welcome it.